Entries Tagged as ‘Online Advertising’

March 12, 2006

Online/offline the way of the future

My post on the likelihood of Google eyeing an online/offline model generated a heap of correspondence and really got my thinking. This has to be the way of the future!
Let me point you to a company called Sharpcast. I’ve written before that I’ve been frustrated that Picasa doesn’t have both online and offline capabilities so [...]

March 10, 2006

Google ‘Lighthouse?’ centre of the online universe

One of things that came out of the Google Analyst briefing presentation was a project Google is working on called Lighthouse.
This is what we were able to glean:
With infinite storage, we can house all user files, including: emails, web history, pictures, bookmarks, etc and make it accessible from anywhere (any device, any platform, etc).
We already [...]

February 5, 2006

How a Yahoo/eBay merger could rock Google

While I’m on the online advertising beat, a post to Site-Point claims that Amazon is planning to get into the contextual advertising game and has a beta program already running.
It makes sense for Amazon, and even more so for eBay, to track down this path. I think the gap between online advertising and the actual [...]

February 5, 2006

Why Google’s no longer Froogle with personalisation

You may have noticed late last week Google integrated Froogle with its personalised search (If only Google called its personalised search Poogle then I could have said Google had put the Poogle into Froogle).
It didn’t get a lot of attention but I think it’s a big deal. A really big deal. Here’s why.
A great big [...]

January 11, 2006

Google on my car stereo?

In Sydney, a new tollway has opened up out my way and it’s been free for the first month or so of operation. Today, I decided to check it out, however, I wasn’t quite sure if the free period had ended and I was going to get slapped with a bill for travelling down a [...]

December 30, 2005

Click fraud an early warning

Remember when Bob Metcalfe predicted that the dot com bubble would pop, largely because banner ads sucked. He got the date wrong but for the most part he was on the money. Since then, of course, pay-per-click targetted online advertising has come along on its proud, white stallion and saved the dot com damsel from distress.
However, [...]

December 19, 2005

Why Google shouldn’t crush Microsoft in search

Squash reckons the worst possible thing that Google can do is rub Microsoft out of the search/online advertising game.
Right now, Microsoft is a distant third behind Google and Yahoo and, let’s face it, it’s giving up a monster start. And ultimatey, Google’s defensive AOL play may well succeed in being the move that cruels Microsoft’s chances of making big [...]