Phil Sim

Web, media, PR and… footy

Bloggers = Thought Followers

For all the blogosphere’s self-proclamation of being an alternative voice to mainstream media, I think the sudden eruption of disdain for the Web 2.0 moniker, just because ZDNet said it’s so, has shown in glaringly obvious terms the blogosphere’s continued slavery to traditional media outlets.

The great promise of the blogosphere is for egalitarian opportunity for thought leadership. If I have a great idea or concept, let’s say for example that Web 2.0 is a load of poo, then I should be able to blog about it and stand a fair chance that my thoughts if warranted may drive discussion and eventually change.

The reality is that not enough people, not even bloggers, broadly read enough of what other bloggers read for ideas outside of the accepted domain to gain traction.

Now, if you’re thinking I’m pissed because my anti-Web 2.0 diatribe attracted close to zero attention, while ZDNet’s far-inferior postulating set the blog world on fire, then, flock yeh. But I sure wasn’t the first to suggest Web 2.0 was a dumb, self-defeating, marketing-laden name (I was however the first to compare it to poo). But the point stands that it took a big, mainstream media outlet to lay the idea forward before the blogosphere more widely accepted the idea as worthy of discussion.

If bloggers are serious about advancing the blogosphere they need to start reading their peers far more widely. Their needs to be better content aggregators that make it easier to find new ideas and not simply observations on the latest big story that popped up in NYT, WSJ or News.com. Bloggers need to start taking risks and throwing new ideas out into the blogosphere so as they can see what sticks.

Because until all that happens there will be precious little thought leadership among bloggers and we’ll be stuck with the monotomous bleating of the thought-follower flock.

Filed under: Blogs, Content Aggregation, Traditional Media

10 Responses

  1. Hey, I have an idea.

    How about contributing some useful new insight about Web 2.0 instead of more useless negative criticism.

    There are plenty of folks working very hard to build Web 2.0 software and develop the ideas. They are building things that matter.

    Why don’t you pitch in, instead of whatever it is you think you’re doing here?

    Best,

    Dion

  2. Phil Sim says:

    Dion, I’m quite happy to stand by my posts to date and argue that I’ve contributed more than my share of original thought to the catchphrase-formerly-know-as-Web 2.0. The very post that you’ve referenced, I believe contains a more-than-reasonable call-to-arms to bloggers to embrace each other’s thoughts, rather that slavishly responding to the big media company-filtered thought boxes.

    Read my Active Web post – is that not an attempted contribution? But please save me the “building things that matter” line. FFS, this is software, and people are building it primarily because they want to make lots of money.

  3. Chad says:

    Why would he pitch in? He sees it for the emperor’s new clothes that it is. He’s contributing by throwing some reason on the hype. A lot of us believe what he’s saying. He just happens to say it well.

  4. James says:

    It would be very difficult to put me in the category of thought follower. Have you checked out my blog?

    http://duckdown.blogspot.com/

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  8. sureshg says:

    I am always intrigued and thrilled by the passion of Bloggers. WordPress never ceases to amaze me as I constantly bump into new blogs which really takes me by surprise for sheer energy and passion in maintaining a Blog. Good work and nice blog, I really enjoyed visiitng your place.

  9. This is a very interesting post that I found and I am currently formulating a marketing plan around this generalized idea. There are bloggers that are the ‘leaders.’ Then, you have a ton of bloggers that are the ‘followers.’ Get 1 leader to talk…and 50 of the followers will likely say the same thing. Can religion be a comparable? 🙂

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