Phil Sim

Web, media, PR and… footy

More Web 2.0 Wanking

From the Bubblegeneration Strategy Lab:

On ‘Media 2.0’:

“New sources of value are laying the groundwork for an entirely new media value chain; one which leverages micromedia to deliver personalized, post-branded attentionstreams of chunked and microchunked disposable and essential media to communities of connected yet ever more hyperpolarized consumers.”

Umair Haque goes on to tell us that micromedia (read blogs) are “usually microchunked” and therefore are “plastic” and also “liquid”. I must admit I’d never considered Squash as a liquid, plastic microchunk, but come to think of it…


Filed under: Blogs, Piss take, Web 2.0

One Response

  1. nomly says:

    thanks for the article,its great

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