Phil Sim

Web, media, PR and… footy

When will Google acquire Feedburner?

TechCrunch has an article asking “When will Yahoo acquire Technorati?” and it makes a good argument as to why it should, and probably could, happen.

I reckon the same thing goes for Google and Feedburner, a move I’ve suggested here before. Look at what Google is doing with GoogleBase, which as explained here is really about building out the world’s biggest XML database. That’s got to be complementary to Feedburner’s business. Then consider if you put Feedburner and Google’s RSS ad programs together, you’ve got a pretty massive headstart on any other competitor at a time when MS and Yahoo are both coming into the market. After all, if RSS does take off this year as everyone is predicting thats going to be a big growth market in Google’s core online advertising space (and let’s face it Google hasn’t really done anything of note in the RSS space yet and would get some much needed RSS cred along with this acquisition as well).

The nice thing going in Feedburner’s favour is that once you’ve published your feed at a particular address it’s an absolute bitch to move it anywhere else. So Feedburner’s critical mass is absolutely valuable as are the deals it has done with big publishers like Reuters. I just can’t see Google letting such a key asset in the online advertising market end up in the hands of Yahoo! and Microsoft.

Filed under: Feeds

7 Responses

  1. Yahoo Should Acquire Technorati

    Michael Arrington of TechCrunch has a conversation sparking post today (January 12, 2006) about the fate of Technorati the blog search engine. It was sparked by a print article in Red Herring* by Liz Gannes. Technorati after some technical shakiness

  2. Frank Gruber says:

    Wow, we are thinking nearly the same thing about FeedBurner. Great post, I am with you.

  3. […] Squash » Blog Archive » When will Google acquire Feedburner? Ever? (And Who the heck is David Richards?) New squash and a guide to squash rules – Squash Links on Google/Writely points to online/offline future … […]

  4. […] Squash » Blog Archive » When will Google acquire Feedburner? Ever? (And Who the heck is David Richards?) New squash and a guide to squash rules – Squash Links on Google/Writely points to online/offline future … […]

  5. Proxy says:

    I Heard Yahoo is Acquiring ” bharatstudent.com”,
    an enterprising Indian website.Which had shown
    Phenomenal growth.

    Is it True or Rumor ?

  6. […] launch for Jotspot – which was realised in the form of Google Sites. And the year prior I went for Google buying Feedburner. I’m counting this as my big 2009 prediction and going for a hat […]

  7. […] on January 12, 2006 | Comments Off Lots of talk at TechCrunch, Squash, and The Blog Herald today about the possibility of Yahoo buying Technorati, as I suggested weeks […]

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