Phil Sim

Web, media, PR and… footy

I’m coming to the party

I always lamented that I was late-to-the-party when Web 1.0 rolled around. I started writing my first Web business plan, exactly one month before the whole thing went crash. I ended up ditching that first idea because it required VC funding and settled on a business I thought I could make fly, because it better leveraged the expertise I’d acquired at that stage and it didn’t require any external investment. That was MediaConnect and I reckon we’ve done alright for ourselves.

But I always wondered what would have happened if I’d have done the same thing a couple years earlier amidst the haze of multi-million dollar VC funding and zillion dollar buyouts and IPOs. I’d be living on easy street by now, I keep telling myself as well as anyone who has the misfortune of running into me at 2am in the morning after a dozen or so beers.

So now ‘Web 2.0’ rolls around and the dollars are flowing freely again. As I look around and watch what’s happening, I’ve become increasingly uncomfortable, lounging back in my diluded state of ‘what might have been’. It’s kind of difficult to cry about missing the boat when another ship’s there sitting in the dock, waiting to be boarded.

After putting so much sweat into MediaConnect, though, it’s kind of difficult to take ones hands off the wheel for fear of it running aground. Sure, we’re a niche business, but it’s one we own and which we’re now well-positioned to leverage now we’re operating in the black. A lot of things are turning our way and a company with a relatively similar business in the US, Vocus, just IPO’d in December and has since seen its share rocket from $9 to $13.65 giving it a market cap of over $US200 million.

So it’s been easy for me to stay chained to MediaConnect and leave the rest of my participatory efforts to sniping as an armchair critic as the web goes through its latest, iterative development. However, in the past week, I’ve decided that’s a cop out. I am ready to join the party.

The first thing I’ve done is embrace the Google 80/20 rule. We’ve christened a room in our office as our “lab”. We’re going to start some side projects and all our staff have the opportunity to get involved with those as well as to propose their own ideas. The goal is to let a couple of ideas take off, see what flies and if any manage to stay up in the air we’ll hive them off and anyone involved keeps their seat on their plane. If they crash, well, we just sweep up the wreckage and send another one up in the air. After all, what are you really risking? It doesn’t take an awful lot of cash to prototype an idea these days and I don’t think the use of staff’s time on side projects will result in noticeable decreases in productivity related to our core business.

So if you’ve noticed a drop off in my number of posts, it’s because I’ve been speccing my first couple of labs projects. One is related to the 1EyedEel site that’s been my labour of my love for the past couple of years and the second is in the content aggregation space. I’m pretty keen on the concept behind the aggregator, actually.

If nothing else, I’m going to find out if I can walk the talk. Do I have a clue or am I full of shit? If I am full of shit, well, so be it. That’ll just make me all the more qualified to blog!😉

Filed under: Content Aggregation, MediaConnect, Web 2.0

6 Responses

  1. Good luck with it Phil. There is actually some current interest in the Australian VC market for B2C plays, as I’m finding now.

  2. Phil Sim says:

    Hey Paul, congrats that you’ve picked up some VC interest!

  3. Steven Noble says:

    Damn! Left the backslash out of the closing anchor tag. I guess that’s why some systems don’t allow code in comments…

  4. Steven Noble says:

    …and why most commenting systems have a preview option😉

  5. […] As I mentioned in a previous post, we’re building a content aggregator as our very first “labs” project so I’ve spent a lot of time analysing what I feel are the strengths and weaknesses of the various aggregators out there. So where do I see Google News and what impact will its new recommendation make? […]

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