Phil Sim

Web, media, PR and… footy

We’ll take credit for that one…

Now, we’re not going to claim that we broke the news of Google jumping into radio advertising but a week or so ago, I did write a post called Google on my car stereo? in which I said:

To me, that’s exactly why Google’s star should keep rising. This whole, targetted ad trend has a looooong way to go and the technology required to keep advancing it, is going to become increasingly complicated.

Sending you a targetted ad based on what your reading on the web is a breeze, sending you a targetted television ad based on viewing habits is quite a bit more difficult. And then delivering a radio advertisement, based on exactly where you’re listening from, is a whole different story altogether. This is absolutely the way of the future – noise eradication – and Google has the best position and resources to take advantage of.

This latest move only reaffirms that position.


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