Phil Sim

Web, media, PR and… footy

Scoble knocked off!!! Aggregators rule

If you’re a WordPress blogger, you log-in every day and the one constant is that Scobleizer is the number one WordPress blog.

Well, not today, the Scobleizer has been knocked from his perch by AtariBoy!

Who the hell is AtariBoy you might ask? He’s just an average joe blogger who posted a tip on how to view hidden comments on MySpace. He then submitted the story to Digg. It got promoted up the batting order and onto the front page and was then proceeded to be clicked on by some 11,000+ users and counting.

It’s quite clear that the big traffic in the blogosphere is being driven by aggregators and Digg.com is up the top of the pile at the moment. I had big recent traffic into the four figures for my recent Google News Fatally Flawed post and most of it came from reddit.com. My belief that aggregators will become the gatekeepers to online content gets reinforced every day!

Filed under: Blogs, Content Aggregation

8 Responses

  1. Eric Scalf says:

    Out of curiosity, how do you feel about self-submission? Submitting your own story/site/link to reddit, digg, et al? I’ve heard mixed opinions, and it really seems to be split down the middle. Personally, I see no problem with it, noone will promote it if they don’t like it.

    Your thoughts?

  2. Bret says:

    I’m the victim of the digg effect myself. I got about 24000 visitors in 2 days. Things I’ve noticed about digg..

    – They’re being taken over by the “slashdot” type of crowd , so the only tech news thats dominating there is anything open source (linux, php etc). Not much else.
    – The “news” is not “zine” quaility like you would find in Wired or eWeek. A lot of script kiddie stuff like the one you’re talking about. Lots of weird news.
    – I think reddit will catch up on digg because reddit is open to non tech stuff and they have a recommended section where they present non garbage stuff. Reddit’s only problem is their user interface. They need to spice it up.
    – There are some losers that hang out on both who will vote down a link even if it’s good for one stupid reason or another. I saw one submit a dupe link but changed the wording to distract people from voting up the original hot link.

  3. Haarball says:

    Ah, but I must correct you: gatekeepers of MOSTLY SHITTY content.

  4. […] Scoble knocked off!!! Aggregators rule How an unknown blogger can knock pro-blogging heavyweights like Microsoft’s Robert Scoble off the ‘most viewed blog’ spot thanks to the tidal wave of traffic that can be directed your way through an aggregator. […]

  5. Atariboy says:

    hiya, i just found your blog this morning, great theme!

    I’ve done it for the second time this week, i’m top of wordpress again🙂

  6. […] For the last three days now, Robert Scoble has been dethroned, at least momentarily, as the king of WordPress.com by ‘AtariBoy‘. It’s not for the first time, either. Squash noted a week or so ago that AtariBoy had knocked off the Scobleizer after a post on his blog about a MySpace hack shot to the top of Digg. […]

  7. […] Scoble knocked off!!! Aggregators rule How an unknown blogger can knock pro-blogging heavyweights like Microsoft’s Robert Scoble off the ‘most viewed blog’ spot thanks to the tidal wave of traffic that can be directed your way through an aggregator. […]

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