A little while ago I wrote a post called about blog fatigue, which has popped up in my traffic figures again because Scott Karp, who I originally referenced in that post, brought it up to support an argument he made about the long tail fading.
Based on that, I thought I might actually post and update as to where I’m at in my development as a blogger.
I actually think I’ve turned a corner and blogging is getting easier again because:
1) I’ve developed a routine
2) I’m starting to think as a blogger
Pretty much before I go to bed each night, I trawl through memeorandum, digg, reddit and a couple of my very favourite blogs as a reading exercise.
NOTABLE OBSERVATION: The only time I find my way to a Big Media site is if its been linked to. I’ve been asking myself why is that? I think it’s because I’m no longer just willing to consume news. I want immediate contextualisation and analysis. I want to save time. Why would I read a news piece, digest it, analyse it, draw some conclusions when somebody has already done a lot of that work for me. In fact, it’s likely that five or six people have already embarked on that exercise, so it makes a lot more sense for me to analyse the analysis where I should be able to draw deeper, more insightful reasoning from any news issue.
So I have a couple of hours where I read and blog at the end of my day. It just happens to coincide with the part of the day, or should I say night, when I think I do my best thinking. If you set aside a part of your day to blog, it’s not nearly as invasive as when I was blogging whenever an idea popped into my head. (That said, I will occassionally throw up a quick link post at times outside of my blogging period, but I save all my longer, analytical pieces for my Blog Time).
Along with that, I think I read differently now. When I was an editor/journalist churning through a hundred press releases a day, you read to critique. You’re looking for mistakes, angles, insights, anything where you can value-add. I now find myself doing that with EVERYTHING I read. I no longer just consume media, I now very much see myself as being part of a knowledge cycle and so I’m looking for every opportunity where I think I can add something to that process.
Subsequently, I’m having more ideas and creating more insight, in most every other part of my life. For me, blogging has become a kind of cognitive aerobics routine that keeps my mind fit and active.
Now, if only I could find the motivation to do the same thing for my body.