Jessica just posted an alarming comment:
What happened to you? You used to be the voice of reason and now you sound like the rest of the web 2.0 crowd.
Squash has clearly spent too long repeatedly clicking on his WordPress blog stats. But wait – we think there’s some good can actually come of this. You’ll just have to excuse us, while we go out and run into a brick wall again.
OK, that’s better. Now, you may or may not have noticed that Squash is still tracking pretty highly on the WordPress rankings. “Wow, you must be pulling in some mega, massive numbers there, Squashy-boy”, you might be saying. Well, actually, no. In fact, Squash got to #3 based on just 2000 page views over the last 24 hours.
Have a look at this post from AtariBoy. He got to #1 and beat Scoble with about 20,000 page views. A link from Boing Boing, the single biggest blog in the world, only generated a couple of thousand hits.
That’s absolutely piss-ant. Maybe, I’d be impressed if one of my Aussie journo mates boasted to me that their websites were tracking at those levels. You can think about trying to build a website business in Australia with those stats.
But we’re talking GLOBAL bigshots. I would have expected the top WordPress.com blogs, and blogs of the stature of Scoble to be tracking in the hundreds of thousands, not low tens of thousands. The #3 blog before me was a four-post fan site on a rapper I’ve never heard of called Daddy Yankee.
It makes the recent discussions about how certain high-profile bloggers can make or break Web 2.0 start-ups look pretty ridiculous. I’d suggest if you’re a start-up expecting that a bit of blog publicity is going to get you kickstarted then you need to have another look at your business plan. Most trackbacks that Squash gets generate half a dozen or so page views.
Blogging is fun. Blogging is cool in many ways. But at least right now, we should all keep in perspective that blogs are a mere pimple on the greasy back of the Internet. Cheers for the wake-up call Jessica.