My good mate Crocodile Dundee once famously said “That’s not a knife, this is a knife”. I keep reading all this great blog press about Edgio and all I can keep thinking is “That’s not a business model, this is a business model” and then I pull out my great big, shiny Adsense blade.
Edgio now has an official blog. And oh what a blog it is. To quote Frank Gruber, Mike Arrington has penned a “wonderful explanation and background on edgio”. C’mon Frank, it’s marketing guff. Actually, then again it must be wonderful because everybody in the ‘sphere seems to have taken the bait, hook, line and sinker.
The second Edgio post lists all the wonderful things that bloggers like Scoble, Winer and Stowe have had to say about the Web 2.0 golden child. We note that Squash’ critique of Edgio didn’t make the roll call. An accidental oversight, surely.
Pete Cashmore also got all worked up over Edgio after Arrington gave him a personal demonstration.
Ok, Pete, let me help you out with the faulting part. You’ve written:
Last of all: the business model. Unlike about 90% of the stuff that gets labelled (tagged?) Web 2.0, Edgeio actually has one. Actually it has a few, but the main monetization method appears to be sponsored listings – pay 25 cents a day to get your listing bumped up to the top.
I’ll say it again, the whole reason the edge will prove successful if indeed it does, is because it means you don’t have to pay anyone to get your listings bumped. If Edgeio is even half successful, you’ll have all manner of clones pop up overnight. Except they won’t charge and they’ll just rely on AdSense revenues. You can’t lock up the Edge, it’s distributed, it’s wild, it won’t stand for this kind of commercialisation. I can’t possible see what Edgio can offer that will give it any semblance of ownership over edge listings, while still promoting the kind of critical mass it will need to get this off the ground.
Pete also call Edgio an eBay Killer. Care to explain? Now, maybe if Edgio created blog-plug ins where you could actually host your own little auction, then we could start to head down that path, but eBay is not just a classifieds engine, it’s an auction engine, and so as far as I can see, it’s pretty damn immune from any attacks from the edge.
Is the fawning over Edgio simply because Mike Arrington’s behind it. I find it hard to fathom how so many smart people are going goo ga over a concept that to me, appears based on a whole host of presumptions that are still light years away from proving viable.
It’s an “edge case” in more ways than one.