Imagine if radio was a Web 2.0 startup.
Here’s this really amazing technology that is based on audio streaming that enables users to participate and leave audio commentary.
As much as Internet zealots talk about how revolutionary the Internet is in terms of letting the common man have their say via blogs and participatory media, the facts is the common man has been having their say on talk back radio for decades.
Community radio stations have been providing niche multimedia content for yonks and if your willing to channel surf the small, independent stations you can generally find some type of program that would pretty much suit any tastes.
But the fact is people like to listen to the big radio stations. And why? Because they have the best presenters who make their radio program a unique experience. Since when has radio been just about the music? I turn down the music, till my favourite presenters come on and then turn it up again. My favourite presenters are usually comedians, or provocateurs – i hate half the people i listen to, but i listen cause I like to get riled up by their standpoints or behaviour.
Now, of course radio is going to take a hit from the Internet. It took a hit from television but it didn’t die. Radio will soldier on and it will do so on the back of the talent it uses. Just like we all gravitate towards the best blogs or best podcasts, there will be people I want to listen to or watch and it won’t matter too much what medium they use as long as their accessible, I’ll do my best to listen or see them.
So many arguments about the media, get stuck down in the medium and the battle of different technologies but inevitably it is as it has always been – a talent war.
The demise of radio? Sorry Kent, but Pfft.