Phil Sim

Web, media, PR and… footy

Endless love for Amazon and niche brands

I love Amazon. I think they’re the most innovative company on the planet.

It doesn’t surprise me at all then to see them launch Endless, a new speciality shop for handbags and shoes.

I’ve often wondered why more online sites don’t launch multiple brands. A big, all encompassing brand will never appeal to everyone. You use different brands, different marketing, different campaigns to reach to different audiences.

When you’re talking online products, you can instantly launch a new brand by simply applying a new skin. Design the site from the ground up to appeal to the audience your after rather than trying to do clever marketing trying to sell a brand that will probably never be accepted by some demographics.

As online sites are increasingly commoditised, the competition will become a branding and marketing war like it is in most other mature industries. E-commerce is more mature than most online spaces, so it doesn’t surprise me to see a move like Amazon’s take place there.

TechCrunch asks will we see Amazon launch an array of new brands. My assertion would be yes, and they won’t be the only ones…

Filed under: Uncategorized

2 Responses

  1. Coleman says:

    Really nice and interesting website. Thank you a lot!

  2. Merideth says:

    First time here on your site. I am delighted to find your wonderful website online.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: