Phil Sim

Web, media, PR and… footy

Google’s take on The Office

Had to hack a chuckle at a couple of the YouTube videos that Google’s Apps team have posted recently on their Official YouTube channel.

The videos are very ‘The Office’-like (oh, the irony?) and feature IT Manager Dan Wilson and the challenges he faces maintaining on-premise software like patch maintainance and security.

Interestingly from a marketing perspective the videos, which wouldn’t have been cheap to produce, have hardly set the world alight. The Thievery video had been seen by a grand total of 14 people when I clicked it. The most recent patch collection video was up to 227 views, which I’m guessing have been driven from an ad on techmeme. Shows that even if you come up with a clever marketing idea and then even if you execute it well like Google have here, you still need to go to the effort of promoting it.

Filed under: Google

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