FFS, that’s it, I’ve had my fill. If I have to read one more blog-post from armchair critics lecturing Big Media as to how it should be doing this and why it shouldn’t be doing that, I’m going to do something really extreme. Like eating a donut. On Sunday. For breakfast. And not brush my teeth afterwards.
Do you people really think that large media companies aren’t watching what’s going on in the blogosphere? Do you really think they aren’t paying new media gurus squillions of dollars to provide them with advice as to where this is all going and how it’s going to impact their business? Don’t you think they’re crunched the numbers, analysed their traffic stats, surveyed their readers and viewers. Don’t you think that once the blogosphere, RSS and other Web 2.0 tidbits reach mainstream, they’ll just buy up whoever they need to buy to get a seat at the table.
I have no doubt there will be elements of Web 2.0 that will prove disruptive to Big Media, particularly edge economics, and there will be a few players like Yahoo and Google did in Web 1.0 that break down the doors to the kingdom, but you’re naive if you think Big Media doesn’t know what’s going on. So when Big Media decides partial RSS feeds make more sense than full feeds, when it takes measured steps into blogs and so on and so on, please don’t presume to think it’s because Big Media is full of blinkered, old fools with their heads in the sand. You’ll meet just as many brilliant minds in the media sphere as you do in tech. Fact is, nobody knows exactly where all this is going to lead, so please resist the temptation to think you know better and talk down to people who live and breathe content consumption. You might find there’s actually some reason to their ‘madness’ and you might learn a thing or two yourselves. Or else come back and talk to me when you’ve actually got up out of your armchair and run a big, successful media company.
In fact, I’m going to devote any blogging time I get this week to debunking a lot of your Web 2.0 better-than-thou ideologies, beginning with Scoble and his full-feed fetish. See you soon.